Christine Seguin

ABOUT

RESUME

I am a marketing specialist with a keen eye for detail and a love for developing strategies. I am extremely extroverted and love engaging with people and developing strong relationships.

I have past experience working with content creation, social media, sponsorship, community engagement, and stakeholder relations. Take a look at my resume to learn more about me and what I bring to the table.

I’ve been fortunate to work with some really great companies over the past few years. Here’s a look at the work I’ve accomplished with them.

At the Canadian Bar Association, I have had the opportunity to work on multiple campaigns focused on immigration law, professional development for lawyers, and highlighting a focus on women in law.  

• Increased website traffic for immigration law resources page by over 8000%    
• Developed new strategies to market professional development conferences and webinars including email blasts, organic social media, and paid digital ads

While working on the CBA’s social media plan, I developed a social calendar for important dates throughout the year to highlight to develop more organic traffic. I was also able to work on developing a new strategy for the CBA to further improve its LinkedIn presence.  

Working with another colleague, I had the opportunity to redevelop the web layout for the national conferences to be more appealing, user-friendly and accessible.  

I worked on many files during my time at the CRTC as I worked within a diverse team that focused on marketing, stakeholder relations and parliamentary affairs. Here are some of the projects I’m most proud of:

• Managed over 100 order paper questions and developed new digital system for approvals that increased efficiency
• Developed new performance indicator tracking system for entire Outreach team to track key metrics for evaluating success
• Increased the CRTC’s social media presence by creating monthly social media schedules for Facebook, Twitter and LinkedIn  

Along with those projects, I worked on various other tasks in the outreach team, including:

• Managed key parliamentary affairs and stakeholder relations files and provided recommendations to senior staff
• Developed and oversaw advertising proposals, including researching best mediums for advertising, making recommendations to clients, organizing contracts for the ad-buys, and organizing graphics with creative services team
• Evaluated key metrics and analytics of social media posts using Hootsuite
• Created target audience profiles for different marketing strategies
• Wrote content for internal communications including weekly news and digital screens

For my work experience prior to May 2017, please visit my LinkedIn profile.

Academic Highlights

• Co-op student – participated in 4 different placements in private sector and government
• International exchange - University College Dublin
• Teaching Assistant – Introduction to Marketing
• Dean’s Honour List
• Merit Scholarship
• uOttawa Admission Scholarship
• Telfer School of Management Scholarship
• Rising Star Award – Telfer Club Executives Gala
• Best Negotiator - Intopia Business Simulation

I’ve participated in many case competitions in the last few years of my degree. I’ve highlighted the accomplishments I’m most proud of:

• Placed first place among 13 universities across Ontario, Quebec and New Brunswick
• Developed and presented a marketing strategy for Financière Fairstone in three hours without use of Internet or outside sources

• Placed first place among all other fourth year marketing students
• Performed market research through creating consumer surveys and primary research
• Developed a marketing strategy and fundraising plan for Wesley Clover Parks over the course of two months

• Placed first place among 10 universities across Ontario, Quebec and New Brunswick
• Quizzed on marketing knowledge, key statistics, and over 600 articles from Infopresse

Co President (May 2018 - April 2019)

• Managed 18 executive members with 5 teams including marketing, external, internal, events, and finance
• Ensured the successful transition of executive members into their roles
• Oversaw the budgets and ensure all teams stay on track with the budgets
• Secured new sponsors for the association and ensured all sponsors expectations were met and exceeded
• Created and assisted organizing a new flagship event, Pitch Your Brand
• Dealt with internal conflicts within team members

VP of External Affairs (May 2017 - April 2018)

• Responsible for overseeing the execution of the sponsorship program and community engagement
• Increased sponsorship from previous year by 320%
• Organized and planned events for our sponsors and partners, including 3 new networking events and 5 digital marketing workshops
• Responsible for securing networkers from 25 companies to attend our flagship event, Mad Marketing
• Renewed sponsor relationships from the previous year, and maintained the sponsorship database

Director of Sponsorship (May 2016 - April 2017)